89183 has 42,000+ residents, growing steadily, with a median household income of $83K. That's a customer base that spends money locally. If you've been thinking about starting a business here, the fundamentals are in your favor.
Why 89183 Works for Small Business
Population density. 42,000 people in a defined geographic area creates reliable local demand. These aren't tourists passing through — they're residents who need services week after week. Underserved market. Compared to Henderson or Summerlin, 89183 has fewer established local businesses. That means less competition. There are strip mall vacancies waiting for the right tenant. The area is commercially underdeveloped relative to its residential density. Demographics favor spending. Median household income of $83K with a young median age (35 years). These are working families with disposable income who prefer convenience over driving across town. No state income tax. Your business profits aren't taxed at the state level. Period. Nevada also has no corporate income tax. You'll pay sales tax (8.375% in Clark County) and a modified business tax based on payroll, but the overall tax burden is lower than most states.What Businesses 89183 Actually Needs
After spending time in the area, here's what's noticeably missing:
Good coffee shops. There's no locally-owned, quality coffee shop in 89183 proper. It's all Starbucks and Dutch Bros. A neighborhood coffee shop with good espresso, some pastries, and WiFi would absolutely crush it. The morning foot traffic at Starbucks proves the demand. Tutoring and enrichment centers. With schools being such a priority for families here, tutoring centers (Kumon, Mathnasium, or independent) are in high demand. The closest Mathnasium is in Henderson. This is low-hanging fruit. Pet services. Dog grooming, boarding, and daycare are underrepresented in 89183. Pet ownership is high and families currently drive to Henderson for these services. Family restaurants. Not chains — actual sit-down restaurants with character. The dining scene in 89183 is heavy on fast food and light on restaurants where you'd celebrate a birthday or anniversary. Home services. Plumbers, electricians, HVAC specialists, landscapers, and handymen who are based in 89183 and serve the local area. Most service providers come from elsewhere in the valley. Local providers with faster response times would have a competitive edge. Fitness studios. Yoga, CrossFit, pilates, or martial arts studios are scarce. The big-box gyms (Planet Fitness, EOS) are here, but boutique fitness has room to grow.Startup Costs and Logistics
Business license: Clark County requires a business license for all businesses operating in unincorporated Clark County (which includes 89183). Cost varies by business type — typically $100-$500 for the initial license plus annual renewal fees. Commercial lease rates: Strip mall retail space in 89183 runs approximately $1.00-$1.75 per square foot per month (NNN — meaning you also pay property taxes, insurance, and maintenance). A 1,200 sq ft space would be roughly $1,200-$2,100/month plus NNN costs.That's significantly cheaper than Henderson ($1.50-$2.50/sq ft) or Summerlin ($2.00-$3.50/sq ft).
Home-based businesses: Many 89183 residents run home-based businesses — consulting, online retail, freelance services. Clark County requires a home-based business license ($200-$300/year) but the regulations are relaxed as long as you're not generating customer traffic or signage.The Nevada Business Advantage
Beyond no state income tax, Nevada offers:
- No corporate income tax
- No franchise tax
- Asset protection laws that are among the strongest in the country
- Quick LLC formation — you can form an LLC online through the Nevada Secretary of State in 24-48 hours for $425 (includes state business license and filing fee)
- Right-to-work state — relevant if you plan to hire employees
Marketing to 89183 Residents
Local SEO matters. When someone searches "plumber 89183" or "coffee shop near 89183," you want to show up. Google Business Profile is free and essential. Most local businesses in 89183 have poor or nonexistent Google profiles — the bar is low. Community involvement. Sponsor a Silverado Ranch Park event. Set up a booth at the local farmers market. Join the local Facebook groups (South Valley Community, Silverado Ranch Homeowners) and be genuinely helpful without being salesy. Nextdoor. The Nextdoor app is hugely active in 89183. Recommendations on Nextdoor drive real business. Get a few happy customers to post about you and the referrals will follow. Direct mail still works. In a suburban area like 89183, a well-designed postcard to local addresses gets seen. EDDM (Every Door Direct Mail) through USPS lets you mail to specific carrier routes for about $0.20-$0.30 per piece.The Bottom Line
89183 is a growing, underserved suburban market with strong demographics and low commercial rents. If you have a business idea that serves everyday residential needs — food, education, pet care, home services, fitness — the opportunity is real.
The low cost of commercial space means your break-even point is lower than it would be in a pricier zip code. And the lack of local competition means you don't have to be perfect — you just have to show up, be reliable, and be present.